What fashion is about?

It can't be denied that wearing famous brand fashion walking along the street really give someone more confidence in presenting herself. From design to cutting and to quality, these brands have accumulated years of reputation and with successful marketing strategies, they have won the hearts of famous movie stars and rich ladies. Wearing them really gives a feeling of behaving like a star and wins the admire from people around. However, the attraction of fashion is not solely from brand itself but the combination in fashion and the person who wears them. Therefore, some simple design fashion clothes can also give an outstanding effect as long as they fits you well and presents well for the occations. Sometimes some minor adjustments or accessories can be the magic rod for a whole new feeling. A small ribbon tie at the front of tops gives a more feminine effect. Ethnic tops can be enhanced with the matching of mixed color beaded or special shape necklace. Give more creativity in your dressing today will generate an exceptional outstanding effect without spending a lot.

Remember, fashion is about feeling and matching! Dress up to give your best in outlook!

I Love U

"Love" seems to be a forever topic in all aspects of human life. People grow up with "Love", wish to have "Love" from others and give "Love" to others. Therefore, each time a designer presents a new fashion design around "Love", it seems to be one of the attractive elements to be highlighted in fashion magazines for their readers no matter it is a heart shape logo or a simple slogan of "I love U". In the coming fall, these elements still not be omitted by fashion designers. The red "I love you" slogan on Viktor & Rolf white shirt and the big hollow heart shape in the design of Stefano Pilati for Yves Saint Laurent (YSL) both attracts the eyes of many ladies in fashion shows. Anyway, if we not just wear the "Love" on body but also show more cares to the people around us, it should be more meaningful and give the "Love" design more content in its future.

I love U all, our most respected readers!

"Paris 6" = Future Fashion?

The key to the success of a famous fashion brand relies on its fashion designer. Every year, people working in the fashion industry all focus on the fashion shows in Paris to get the latest idea for coming fashion trends. Besides the Fashion Master - Karl Lagerfeld who has gained respected position in the industry, the upcome of "Paris 6" also draws a lot of attention. The "Paris 6" includes Marc Jacobs of Louis Vuitton， Nicholas Ghesquiere of Balenciaga， Phoebe Philo of Chloe， Stefano Pilati of YSL，Olivier Theyskens of Rochas and Alber Elbaz of Lanvin. They represents the future of fashion industry in many people's eyes. However, I also find a tremendous potential from a truly new star who is Lars Nilssen of Nina Ricci. He truly reinvented the brand. This season his renowned design red ethnic dress has occupied the minds of editors of major fashion magazines. Let's see what his future will be?

Ladies Fashion Trends Fall 2005

At every turning point of seasons, to catch up with the fashion trends of the coming season is the major challenge. After a serious observation of fashion shows held by different famous brands, it has come out with some clues for the ladies fashion trends in the coming Fall 2005. We would like to share with others for these trends such that we all can catch up with the upcoming rhythms of time.

1. Back to Black :
Black color and minimalism has been the fashion classic throughout twenties and nineties. This year these elements will be back for the upcoming trends. Designers went dark for Fall with little dresses, swingy coats and column gowns - all in attention grabbing Black color.

2. Edie's Sixties
Newsboy caps, stripy sweaters and flat crocodile boots, elements of Sixties have been in the fashion spotlight for over a decade.

3. Russian Dressing
Tactile embroideries, satin bloomers, glam furs in deep claret and frosty white all gives a folksy flavor to luxe Russian looks for Prada, Giorgio Armani and D&G. Fashion keeps reinventing old Russia's folkloric embroideries and cozy furs.

Any more?

Market Niche

Running the fashion business for some time and really tasted the fast moving character of this business. We have to manage the business with the most trendy items while maintaining the stock at reasonable level. To achieve this, we have been trying hard to find a market niche for our targeted customers. Our online outlets are selling ladies fashion clothes. However, even with this category, there are still many other sub-categories within. We have to find the right products to fit our targeted customers who are women at the age of 25~45 with the highest spending power. In addition, we try to be more unique in our product selections to avoid competition with general chain stores which sell casual wears. After years of trial, we are now heading to a more successful way of doing fashion business online. Please take a look at our ebay store : http://stores.ebay.com/cmstylefashion?refid=store to give us more comments.

Froogle Listing (Fashion Blog)

Today is a happy day for us as our CM Style Fashion store listings have been successfully uploaded into Froogle and made active. We have been trying this new way for a while and the uploaded file has been modified several times to make the data format be accordance to the Froogle file requirement. Now they can be viewed on Froogle though there are still problems in displaying the images and product page. At least we are successful for step 1. We will work hard to solve the displaying problems in the near future. We hope that Froogle can be a new way in promoting our own website : http://www.cmstyle.com.hk . Let's wait to see what the effect would be!