Fashion Power from the Southern Hemisphere - Sass & Bide

Sass & Bide is another famous fashion brand from Australia. The label was founded by Sarah-Jane Clarke (nickname "sass") and Heidi Middleton (nickname "bide") who also use their nicknames to form the brand name. Sass & Bide began life as a stall on London's Portobello Road with customized clothes and then rose to new fashion heights with their famous East Village Jean - a sexy hipster with a daring 2 inch zip. In 2000, the brand has been recognized by Harvey Nichols, the famous department store in London and was allowed to be sold within their counter. Now, their fashion collection has expanded from the innovative new shapes and detailing in denim to an extensive and luxurious fashion range which showcases twice a year at New York Fashion Week. With their design characteristics of quirky and sexy, the brand has attracted celebrity fans such as Gisele Bundchen, Mischa Barton, Kate Moss and Sarah Jessica Parker etc. In particular, Sarah Jessica Parker has chose to dress in Sass & Bide to feature in the popular drama "Sex and the City"!

Fashion Power from the Souther Hemisphere - Kit Willow

WILLOW is an international fashion brand from Australia. The founder and fashion designer is Kit Willow. Unlike KAREN WALKER which is a bit cutie boylish, WILLOW goes for a more feminine style. Kit Willow likes to strengthen the romantic shapes of women with tight and pleated design of fashion. She makes use of natural fibers and chiffon to create a lightening effect which accompanied with sequins and beads to give a feminine outlook. The brand was first introduced in 2003 at Mercedes Fashion Week Sydney with its contemporary lingerie with delicately jewelled straps and fashion and right now its design has expanded to a wide range of ladies fashion. However, her design is still full of lingerie elements to show up the sexy body shapes of ladies. In the past few years, this Australian fashion brand has swept across the world and is now available in many famous boutiques in major cities such as New York, London and Dubai etc. Many celebrities such as Nicole Kidman, Cameron Diaz, Kate Bosworth and Cate Blanchett have selected WILLOW as one of their favorite fashion collections.

Fashion Power from the Southern Hemisphere - Karen Walker

Traditionally, when people talking about fashion, they will mention the fashion from Europe especially from Paris which leads the fashion trend of the world. Later, fashion from US especially New York also generates significant influence in the fashion industry. Nowadays, fashion power from the Southern Hemisphere also shines along the fashion path. In the coming blogs, we will talk about some of the execellent fashion collections from the Southern Hemisphere :

KAREN WALKER (New Zealand)

A fashion brand named by its founder and fashion designer, Karen Walker who was born in New Zealand. Karen's collections are high casual with one foot in tailoring and the other in street wear. Mix and match of different extremes and pushing them together such as masculine and feminine, tailored and the street, luxury and casual are the major characteristics of Karen Walker's collection. Her fashion was described by UK's newspaper as "The kind of look that provided a means of appearing cool but not trying-too hard, cute but not saccharine, alternative but not self consciously so. The fact that these clothes appear to be so totally not 'fashion' is what makes them so now". Right now, this label has been carried in over 100 stores all over the world. Celebritites such as Jennifer Lopez, Kate Hudson, Claudia Schiffer and Madonna all favour her work.