Wednesday, August 03, 2005

Market Niche

Running the fashion business for some time and really tasted the fast moving character of this business. We have to manage the business with the most trendy items while maintaining the stock at reasonable level. To achieve this, we have been trying hard to find a market niche for our targeted customers. Our online outlets are selling ladies fashion clothes. However, even with this category, there are still many other sub-categories within. We have to find the right products to fit our targeted customers who are women at the age of 25~45 with the highest spending power. In addition, we try to be more unique in our product selections to avoid competition with general chain stores which sell casual wears. After years of trial, we are now heading to a more successful way of doing fashion business online. Please take a look at our ebay store : to give us more comments.

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