Friday, October 07, 2005

Fashion - A Dreaming Industry to Work In?

In the past, fashion seemed to be a very beautiful and easy industry to us as we saw famous fashion designers working with beautiful models in fashion shows and highly respected by movie stars and ladies around. After each show, they were all warmly greeted by their audience. Everyday, fashion designers can work creatively to design whole new clothes to lead the trend and working in the industry seems to be riding on the latest trend. What a wonderful thing! When thinking of starting a new business, most of the girls will select fashion as their top choices. It may be the common dream of many girls. However, after working in the industry for a while, we have tasted the bitterness of it. For example, creating a popular and trendy design fashion is not easy and there are many factors laid behind to the success. From selection of fabric and materials, creating the right design, managing stocks and production to final marketing and sales, all require high level of professionalism, market senses and the ambition to success. We are now more respected to those successful giants in the fashion industry such as LVMH and GAP etc. Creating a successful brand in the fashion industry is really not easy! But whatever the hard work we need, fashion is still our dreaming industry as we are working to make people dress more beautifully!

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